Admap Magazine: 22squared Advocacy article on restoring banks' reputation through advocacy.
View and download the article in its entirety, click HERE.
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22squared Promotes John Stapleton to EVP, Chief Creative Director
Agency veteran will lead further unification and integration of the firm's creative disciplines.
22squared, Current TV Chart New Course in Agency Search Process
AGENCY RESPONDS TO RFP ISSUED VIA TWITTER, HOLDS ONLINE BRAINSTORM FOR CLIENT.
ATLANTA, GA (PRWEB) April 29, 2009 -- 22squared, the Atlanta-based advertising agency specializing in building brand advocacy, picked up a request for proposal (RFP) issued by Jordan Kretchmer, VP of Brand at The Current Network, only this RFP was distributed in a rather unconventional way, via Twitter. Though the request was not the first to be issued through the social media tool, it certainly can be credited for garnering considerable buzz online.
22squared's Judy Popky Featured Columnist in Talentzoo: How Can Media Build Advocacy?
"How Can Media Build Advocacy?
It’s the question of the hour at our company. We all agree that building advocacy is the way to build top and bottom line sales. After all, who’s a better spokesperson than a brand advocate. They talk on behalf of brands and then we can save all those marketing dollars, right?
22squared Clients in Fortune's 100 Best Companies to Work For
Three of 22squared's clients are among Fortune's 100 Best Companies to Work For - JM Family Enterprise (33), Marriott (78) and Publix (88).
Click here for the full list:
http://money.cnn.com/magazines/fortune/bestcompanies/2009/full_list/
Forget the economy, advertising agencies are forging ahead, confronting risk (Tampa Bay Business Journal, Dec. 5, 2008)
The firm 22squared has expertise in retail, which includes clients Stein Mart Inc. (Nasdaq: SMRT) and Shoe Carnival Inc. (Nasdaq: SCVL). With consumer confidence down, that means new strategies, said Richard Ward, 22squared’s president and CEO.
Locally owned stores rely on service to battle bigger retailers (Saginaw News, Nov. 28, 2008)
"Word of mouth is going to play very strongly," he said.
Shoppers are looking for a unique experience, Keith said. Local stores with quality products in settings that aren't cookie-cutter similar to the next store can provide that, he said.
Click here to read the full story: http://www.mlive.com/saginawnews/business/index.ssf/2008/11/locally_owned_stores_rely_on_s.html
New White Paper: Apparel Retailers: Advocacy, A Growth Strategy That Fits
22squared, one of the nation’s leading independently-owned advertising agencies, announced today the release of its latest white paper, titled Apparel Retailers: Advocacy, A Growth Strategy That Fits. The paper focuses on clothing retailers and details how seven of them are faring with consumers.
More than 1,000 consumers were surveyed in partnership with Consumer Insights, Inc., an independent research firm that specializes in custom quantitative consumer research. read more »
22squared Announces Promotions (The New York Times, Nov. 17, 2008)
Sunny feedback could help ING Direct weather crisis
Sunny Feedback Could Help ING Direct Weather Crisis read more »
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